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RMG knows who the HomeTrend Influentials are ...
and why they are so important
There is a small group of consumers who hold enormously more
power in their hands than all the other shoppers combined.
- Procter & Gamble calls them Trend
Spreaders and believes that if they can connect with just 1 percent of
trend spreaders within a market they can significantly influence their sales.
- ACNielsen calls them Viral Consumers
and has found that other consumers are nearly 50 percent more likely to
buy a product if it has been
recommended by a Viral Consumer.
- Market research firm RoperASW/NOP
World calls them Influentials and believes so strongly in the concept
of the Influential that they wrote an entire book devoted to explaining
who the Influentials are and why they are important. Roper believes, based
on thirty years of Roper Reports research, that there is a specific group,
the 10 percent of the population that is the most socially and politically
active, that tells the other 90
percent how to vote, where to eat and what to buy.
Whether you call them Influentials, Trend Spreaders, or Viral Consumers, they are the consumers who adopt important new products well in advance of other segments of the population. They wield tremendous influence over mainstream consumers who take their purchase cues from these trendsetters. They have a history of setting trends.
At Riedel Marketing Group, we're in touch with not only what
is HIP but who these Influentials are that can make -- or break -- your
marketing campaigns without lifting a finger. We can give you access to
marketing analysis that "puts you inside the heads" of these people.
While other marketers are trying to find the right set of
Influentials, we can give you a head-start because we already know their
opinions, feelings, desires, patterns, and even how they think about trends and
innovations.
Can you afford to not know this information? Can you afford
to develop marketing campaigns without knowing what these hip people, these
trendsetting influentials, are telling everyone else? Let RMG connect you to
our HomeTrend Influentials Panel (HIP).
To learn how you can
tap into the HIP market and gain the perspectives of Riedel Marketing Group's HomeTrend
Influentials Panel (HIP), continue here.
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