We have a variety of tools in our market research toolbox

We offer the consumer market research services that are an essential part of the new product development process.

  • Market assessments
  • Consumer needs assessments
  • Concept Screening
  • Product Concept Testing
  • Home Use Tests
  • Mini Test Markets

We also offer a range of business planning market research services that are an integral part of the strategic and marketing planning process.

  • Consumer Satisfaction Surveys
  • Brand Awareness and Brand Equity Studies
  • Habits and Practices Surveys

We select the methodology based on your specific needs and goals.

  •  Internet click-through surveys
  • Telephone interviews
  • Focus groups
  • In-home interviews/observations
  • Activity-based Research
  • Weighted Factor Scoring

We select the sampling method based on your specific needs and goals.

Hometrend Influentials Panel

We do much of our research with our proprietary panel of HomeTrend Influentials who are the bellwether for the mainstream population because they pick up on new home-related trends and embrace new home goods much sooner than the rest of the U.S. population.

HomeTrend Influentials (HIPsters) are a good population from whom to obtain feedback because they are well educated, articulate, insightful, and eager to share their opinions with manufacturers. They are savvy consumers. They are passionate about participating in RMG research studies because they are driven by the prospect of being able to “make a difference” to manufacturers and marketers of housewares products.

Research Now

When we need a larger sample size, a nationally representative, or a specific demographic group, we obtain the sample from Research Now.