Now that I have collected four quarters of data on consumer purchases of kitchen gadgets and tools, I am proud to announce the first-ever estimate of the size of the entire kitchen gadget and tool market across all channels of distribution including Wal-Mart, Bed Bath & Beyond, and online.
U.S. consumers purchased 115 million kitchen gadgets and tools in 2014, according to 2014 Kitchen Gadget and Tool Market Tracker.
Knowing how big the kitchen gadget and tool market really is will enable manufacturers and retailers to make more informed product, marketing, merchandising, and buying decisions than ever before.
Kitchen Gadget and Tool Market Tracker is the first and only syndicated tracking study that tracks all channels of distribution.
Market size in retail dollars is available to Kitchen Gadget and Tool Market Tracker subscribers.
ABOUT MARKET TRACKER
Online surveys were conducted with primary grocery shoppers in the U.S. in April (April 9 -12); July (July 29 – 31); October (Oct. 3 – 6); and January 2015 (Jan.13 – 16). The primary grocer shopper is the person in the household who is responsible for purchasing more than 50% of the household’s groceries. The research is conducted with primary grocery shoppers because they are typically the primary shopper for housewares products in addition to grocery products and are also likely to be the person responsible for food preparation for the household. Respondents were screened based on past quarter purchase behavior. They had to have purchased kitchen gadgets or tools either for themselves/their household or to give as a gift in the previous quarter. More than 2,000 people who had purchased kitchen gadgets and/or tools were surveyed in 2014.
2014 Kitchen Gadget and Tool Market Tracker is available for immediate download upon purchase of an annual subscription.
Market Tracker reports are also available for the Cookware, Bakeware, and Home Storage and Organization categories. CLICK HERE for more information.