Now that I have collected four quarters of data on consumer purchases of cookware, I am proud to announce the first-ever estimate of the size of the entire cookware market across all channels of distribution including Wal-Mart, Bed Bath & Beyond, and online.
Knowing how big the cookware market really is will enable manufacturers and retailers to make more informed product, marketing, merchandising, and buying decisions than ever before.
Cookware Market Tracker is the first and only syndicated tracking study that tracks all channels of distribution.
Market size in retail dollars is available to Cookware Market Tracker subscribers.
ABOUT MARKET TRACKER
Online surveys were conducted with primary grocery shoppers in the U.S. in April (April 9 -12); July (July 29 – 31); October (Oct. 3 – 6); and January 2015 (Jan.13 – 16). The primary grocer shopper is the person in the household who is responsible for purchasing more than 50% of the household’s groceries. The research is conducted with primary grocery shoppers because they are typically the primary shopper for housewares products in addition to grocery products and are also likely to be the person responsible for food preparation for the household. Respondents were screened based on past quarter purchase behavior. They had to have purchased cookware either for themselves/their household or to give as a gift in the previous quarter. More than 1,500 people who had purchased cookware were surveyed in 2014.
2014 Cookware Market Tracker is available for immediate download upon purchase of an annual subscription.
Market Tracker reports are also available for the Bakeware, Kitchen Gadget and Tool, and Home Storage and Organization categories. CLICK HERE for more information.