Now that I have collected four quarters of data on consumer purchases of bakeware, I am proud to announce the first-ever estimate of the size of the entire bakeware market across all channels of distribution including Wal-Mart, Bed Bath & Beyond, and online.

Data from 2014 Bakeware Market Tracker Riedel Marketing GroupU.S. consumers purchased 59 million pieces of bakeware in 2014, according to 2014 Bakeware Market Tracker.

Knowing how big the bakeware market really is will enable manufacturers and retailers to make more informed product, marketing, merchandising, and buying decisions than ever before.

Bakeware Market Tracker is the first and only syndicated tracking study that tracks all channels of distribution.

Market size in retail dollars is available to Bakeware Market Tracker subscribers.

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Online surveys were conducted with primary grocery shoppers in the U.S. in April (April 9 -12); July (July 29 – 31); October (Oct. 3 – 6); and January 2015 (Jan.13 – 16). The primary grocer shopper is the person in the household who is responsible for purchasing more than 50% of the household’s groceries. The research is conducted with primary grocery shoppers because they are typically the primary shopper for housewares products in addition to grocery products and are also likely to be the person responsible for food preparation for the household. Respondents were screened based on past quarter purchase behavior. They had to have purchased bakeware either for themselves/their household or to give as a gift in the previous quarter. More than 1,400 people who had purchased bakeware were surveyed in 2014.

2014 Bakeware Market Tracker is available for immediate download upon purchase of an annual subscription.

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Market Tracker reports are also available for the Cookware, Kitchen Gadget and Tool, and Home Storage and Organization categories.  CLICK HERE for more information.