Our bedrooms are among the messiest rooms of the American home, according to Riedel Marketing Group’s Home Storage and Organization Market Tracker.
30% of the Americans who purchased home storage and organization products in the first quarter of 2015 reported that bedrooms are the most challenging room of the house to organize and keep organized.
The primary culprits seem to be clothing and shoes. 35% of the Americans who purchased home storage and organization products in the first quarter of 2015 reported that clothing and shoes are the most challenging household items to organize and keep organized.
A look into the types of products that Americans are buying indicates that consumers are actively looking for solutions to the messy bedroom problem. One out of every four people who purchased home storage and organization products in the first quarter of 2015 bought that product for use in a bedroom.
25% of the people who purchased general-purpose storage containers, 31% of the people who bought cube storage units, drawer units, and storage carts, and 21% of the people who bought shelving units and storage cabinets bought them for use in a bedroom.
ABOUT HOME STORAGE AND ORGANIZATION MARKET TRACKER
Home Storage and Organization Market Tracker is an in-depth quarterly report providing essential insight into the what, where, why, and how of Americans’ buying decisions nationwide. Market Tracker collects data on consumer purchases from all retail and online channels of distribution and retailers.
Market Tracker covers nine product segments:
- Baskets, bins, boxes, crates, and totes
- Closet, clothing, and shoe storage
- Garage storage
- Craft/hobby storage
- Holiday storage
- Home office, desk, and file storage
- Laundry organization
- Shelving units and storage cabinets; and storage carts, drawer carts
- Cubby / cube storage units
Conducted in the U.S. quarterly, the survey ’s general population sample targeted respondents who had purchased a home storage and organization product in the previous quarter. 1,000 U.S. households are surveyed at the end of each quarter to assess what, if any, home storage and organization products they purchased in the previous three months. Respondents who purchased home storage and organization products during the period are then asked questions about what they purchased (including type of product, price, and brand), where they were purchased, why they purchased, and how they made the decision on what products to purchase.
CLICK HERE for more information about Home Storage and Organization Market Tracker.