Cookware sets accounted for a significantly larger percent of cookware purchases in the first quarter of 2015 than they did in the same time period two years ago.
Over the past two years, there has been a shift in the types of cookware U.S. consumers are buying, according to the latest edition of Cookware Market Tracker.
The percent of people who purchased cookware sets increased by 7 points from 14% in the first quarter of 2014 to 21% in the first quarter of this year,
The April edition of Cookware Market Tracker also revealed a significant shift in cookware set size from 2014 to 2016. 48% of the cookware sets purchased by consumers in the first quarter of 2016 were 6 to 9 piece sets, up from 33% in the first quarter of 2014.
The data clearly shows that cookware sets, especially 6 to 9-piece sets, are more important than they were two years ago.
I would caution manufacturers against rushing to market with new sets in an effort to leverage this trend.
It’s important to remember that U.S. consumers buy far more open stock cookware than they do cookware sets. Manufacturers’ product assortments should reflect that.
ABOUT COOKWARE MARKET TRACKER
Cookware Market Tracker is an in-depth report providing essential insight into the what, where, why, and how of Americans’ cookware buying decisions nationwide. The report provides consumer purchase data by quarter and by year; by product segment; by price point; by brand; and by channel of distribution. It also offers insight into the consumer purchase decision-making process.
Cookware Market Tracker tracks four cookware product segments: 1) Cookware sets; 2) Fry & sauté pans, skillets, Chef’s pans, braziers, grill pans, woks; 3) Sauce pans, sauciers, stockpots, Dutch ovens, double broilers, multi-pots, pasta cookers; and 4) all other cookware.
Data is collected by surveying 500 U.S. households at the end of each quarter to find out what they purchased (including type of product, price, and brand) in the previous three months; why they purchased; and how they made the decision on what products to purchase.
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Market Tracker reports are also available for Bakeware, Kitchen Gadgets and Tools, and Home Storage and Organization Products.