Kitchen gadget market data: who buys, what they buy, where they buy, why they buy. Tracks nineteen key product segments.
Kitchen Gadget and Tool Market Tracker analyzes the US kitchen gadget and tool market.
- Market and consumer purchase data by year; by product segment; by price point; by brand; and by channel of distribution.
- Insight into the consumer purchase decision-making process.
- Demographics, psychographics, and attitudinal data.
- Covers the nineteen key gadget and tool product segments: BBQ/grill tools; can, bottle and jar openers; colanders and strainers; cooking and mixing spoons; cutting boards and mats; food choppers; food thermometers; food scales; garlic tools; graters; kitchen knives and knife sets; measuring cups and spoons; peelers, slicers, corers, and mandolins; pepper, salt, and spice mills and grinders; mixing bowls; salad spinners; spatulas and turners; tongs; and whisks.
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WHAT’S INSIDE KITCHEN GADGET AND TOOL MARKET TRACKER
WHAT WAS PURCHASED
- Type of kitchen gadget or tool purchased
- Other food prep products (bakeware, cookware) purchased in same time period
- Number of items purchased
- Type of can, bottle or jar purchased
- Material of cutting board or mat was made of
- Type of knife purchased (open-stock versus set)
- Material of knife purchased
- Material measuring cups were made out of
- Type of spatula/turner
- Price paid for kitchen gadget or tool
- Brand of kitchen gadget or tool purchased
WHY KITCHEN GADGET OR TOOL WAS PURCHASED
- Reason for purchase (for self or to give as a gift)
- Reason for kitchen gadget or tool purchase for self
WHEN AND HOW PURCHASE DECISION WAS MADE
- When made decision to buy kitchen gadget or tool (planned purchase versus impulse)
- When the decision on the specific brand and item was made (before going to the store or while in the store after looking at the items which were available)
- Reason for buying the specific kitchen gadget or tool
WHERE KITCHEN GADGET OR TOOL WAS PURCHASED
- Where kitchen gadget or tool was purchased (retail or online)
- Where kitchen gadget or tool was purchased (retail channel)
- Where kitchen gadget or tool was purchased (specific retail store)
- Mass, discount, or general merchandiser where kitchen gadget or tool was purchased
- Marital status
- Household size
- Presence of children
- Household income
- Time spent on food prep
- Type of cook
- Attitudes towards cooking
Online surveys are conducted with 500 primary grocery shoppers in the U.S. at the beginning of each quarter. Respondents are screened based on past quarter purchase behavior. They had to have purchased cookware, bakeware, and/or kitchen gadgets or tools either for themselves/their household or to give as a gift in the previous quarter. The primary grocery shopper is the person in the household who is responsible for purchasing more than 50% of the household’s groceries. The research is conducted with primary grocery shoppers because they are typically the primary shopper for housewares products in addition to grocery products and are also likely to be the person responsible for food preparation for the household.