Housewares Insight Blog 2

  • Market Tracker

Why Consumer Insight Should Not Be Optional

This is the first in a series of blog posts about consumer insight — what consumer insight is and the benefits of adopting consumer insight-driven decision making. Today’s post explains and illustrates what consumer insight is. Consumer Insight Defined The...
  • RMG Service: product concept testing

The Importance Of Consumer Feedback During Product Development

I recently conducted a color study for a client. They were in the process of deciding on the color combination for their new line of kitchen tools and gadgets. Several competitors had recently introduced new products in bright fashion color...

Why housewares companies need to do consumer research

A couple of years ago, I brought six members of my HomeTrend Influentials Panel to the Housewares Show. I like to bring HomeTrend Influentials (HIPsters) to the show to get their reactions to new products. If HIPsters really like a...

What the movie Moneyball teaches us about data-driven decision making

The movie Moneyball tells the story of how Billy Beane and his Harvard-educated quant whiz kid protégé Paul DePodesta turned the Oakland Athletics into a team that consistently made the playoffs over a number of years. And they did it...

Asking “Why” When Doing Product Concept Testing

In their blog post for the Harvard Business Review Blog Network, Lara Lee and Daniel Sobol wrote, “data mining does not equate to developing “customer intelligence” … Data can reveal new patterns that point a firm in the right direction,...

Data-Driven Decision Making can improve your new product sell-through

Too many decisions are based in HiPPO or intuition A recent Corporate Executive Board study of nearly 800 marketers at Fortune 1000 companies found that the vast majority of marketers still rely too much on intuition. On average, marketers depend...

Making Decisions on Package Design, Layout, and Copy

Making decisions on package design, layout, and copy are among the riskier decisions of the new product development process. You can never be totally certain that you are making the right decisions until the product hits the stores. Nothing can...

Activity-Based Research Yields Rich Consumer Insight

Activity-based research harnesses today’s technology tools to enable us to do ethnographic research without having to physically be in the consumer’s home. Ethnography means trying to understand behavior and culture by spending time with people in the natural context of...

Investing In Product Concept Testing Saves Money In The Long Run

 All too many of the new products that housewares manufacturers introduce fail to meet their sell-through or return-on-investment expectations. These new product failures cost housewares manufacturers tens, if not hundreds, of thousands of dollars. For example, if a housewares manufacturer...

Concept Testing: A Sales Tool?

I recently conducted a new product concept test for a client to help them make a decision about whether to bring a new product to market. We also tested two products that are already in the market and several competitive...