Housewares Insight Blog 2

  • Product concept testing

Stop Wasting Money On Product Development

Housewares manufacturers waste tens, if not hundreds, of thousands of dollars every year introducing new products that don’t sell. Money that they would not have wasted if they had done product concept testing early in the product development process. How...

Consumers are not returning to pre-recession spending levels

Momentum in consumer spending as the year ended On Jan. 15, Reuters announced that U.S. retail sales rose more than expected in December, suggesting momentum in consumer spending as the year ended. According to the Commerce Department, retail sales increased 0.5 percent after a...

Top trend for the housewares industry: eating habits are improving

If you are a manufacturer or marketer of kitchen tools and gadgets, cookware, kitchen appliances, food storage, or any other food prep product category, the single most important consumer trend you should be monitoring in the coming years is the...

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

Praesent nibh urna viverra vel volutpat

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

Consumer Insight Leads To Sustainable Competitive Advantage

This week’s post addresses the second of five major benefits housewares manufacturers will enjoy when they adopt consumer insight-driven decision making.  BENEFIT #2: By changing the way you make decisions, you’ll outperform your competitors. “Customer insights are necessary for organizations...

Consumer Insight Reduces Risk of Making the Wrong Decision

This week’s post addresses the first of the five major benefits of adopting consumer insight-driven decision making.  Benefit #1: Getting consumer feedback reduces the risk of making the wrong decision. Many decisions have to be made throughout the new product...