Housewares Insight Blog 2

If you are a manufacturer or marketer of kitchen tools and gadgets, cookware, kitchen appliances, food storage, or any other food prep product category, the single most important consumer trend you should be monitoring in the coming years is the...
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...
The movie Moneyball tells the story of how Billy Beane and his Harvard-educated quant whiz kid protégé Paul DePodesta turned the Oakland Athletics into a team that consistently made the playoffs over a number of years. And they did it...
In their blog post for the Harvard Business Review Blog Network, Lara Lee and Daniel Sobol wrote, “data mining does not equate to developing “customer intelligence” … Data can reveal new patterns that point a firm in the right direction,...
Too many decisions are based in HiPPO or intuition A recent Corporate Executive Board study of nearly 800 marketers at Fortune 1000 companies found that the vast majority of marketers still rely too much on intuition. On average, marketers depend...
Making decisions on package design, layout, and copy are among the riskier decisions of the new product development process. You can never be totally certain that you are making the right decisions until the product hits the stores. Nothing can...
Activity-based research harnesses today’s technology tools to enable us to do ethnographic research without having to physically be in the consumer’s home. Ethnography means trying to understand behavior and culture by spending time with people in the natural context of...