Housewares Insight Blog 2

What Housewares Manufacturers Must Do to Good Product Reviews

In last week’s blog post, I wrote about how the current economic situation is impacting consumer spending habits. That was the first of the two overarching trends that are covered in detail in Housewares TrendTracker 2014. I call them overarching...

What Housewares Manufacturers Must Do to Get Today’s Frugal Consumer to Buy Their Products

I just finished writing my 12th annual housewares trend report and once again the trend that will have the biggest impact on the housewares industry in 2014 is related to the impact the recession and subsequent slow uneven economic recovery...

How To Do a Product Concept Test

In last week’s blog post, I talked about the benefits of integrating concept testing into your new product development process.  This week, I’ll share the product concept testing procedure that I use.  Over the past four years, I’ve tested more than 55...

How sure are you that consumers will buy your new products?

2013 is rapidly drawing to a close and the International Home + Housewares Show is just around the corner. You are probably pretty much done – or close to being done — with product development of your line for 2014....

Consumers Will Spend Less This Holiday Season

Don’t expect large sales increases in the  2014 holiday season. According to Riedel Marketing Group’s annual trend survey, 38% of HomeTrend Influentials plan to spend less than they did during the holidays last year.  Learn more in this infographic....

How “Makers” Are Changing The Housewares Industry

Futurist David Pescovitz talked about the “future of making” in his keynote presentation at CHESS, IHA’s senior-level conference for industry decision-makers that was held a couple of weeks ago in Chicago. David is the research director at the Institute for...

How the Housewares Industry Can Finally Give Retailers What They Want

“So, how big is the air cleaner market?” That was one of my first questions when I started my new job as Marketing Manager for air cleaners at what was then known as Norelco Consumer Products. (It’s now called Philips...

Four Things I Learned at CHESS

I just got back from CHESS, the senior-level two-day conference for industry leaders that the International Housewares Association (IHA) organizes every year in Chicago. The conference was packed full of thought-provoking information about the importance of digital and how digital...
  • How validation testing makes sell-in easier

How validation testing makes sell-in easier

How many times has this happened at your company? You have a new product that you think is going to be a big winner. You introduce it to your sales force at your annual sales meeting and they, too, are...
  • Are your new product ideas attractive enough

Are your new product ideas attractive enough?

It’s a common dilemma. You have multiple new product ideas, but how do you know which ones are the most attractive in terms of consumer/customer interest, market size and growth and where you and your customers can make the most...