Housewares Insight Blog 2

FALSE.  The kitchen gadget and tool category is NOT an impulse purchase driven category. A Riedel Marketing Group telephone survey conducted in April and May 2000 revealed that 50% of respondents who had purchased kitchen gadgets and/or tools in the previous year bought on...
I’m up to my elbows in research data from an online research study I conducted earlier in April with a sample of 1500 US primary grocery shoppers.  This was the first of four quarterly surveys  I’ll be fielding this year to...
Are you keeping tabs on what’s happening in your product categories and the markets where you do business? Are you doing a market analysis every year?  If not, you should be.  Why? There are two important reasons you should be...
For a new product to be successful, it must meet a need or solve a problem for the consumer. If the consumer doesn’t think a product will meet a need or solve a problem for them, it is highly unlikely...
Last week, Naomi Simson, Founder of RedBalloon, compared and contrasted her experience with cabs and Uber, the mobile booking engine for hired cars, during her family trip to Paris and London.   The point of her article, “Consumers Rule and Innovation...
If you work in product management or  product design/development for an appliance manufacturer, you have probably been keeping an eye on what’s happening with smart appliances. Your interest may have been ratcheted up with the news coming out of CES...
“The Connected Home is finally — finally — becoming a real thing,” proclaimed CNET at the Consumer Electronics Show (CES) held in Las Vegas in January. I was incredulous when I read CNET’s proclamation. I didn’t think that the connected...
  • How validation testing makes sell-in easier
How’s sell-in going? Have you ever been in this situation?  You’ve already presented your new products — the ones you’re going to unveil to the world at the International Home + Housewares Show in March — to your major retail customers.  But...
“If you aren’t a Moneyball Executive, you will soon by replaced by someone who is“, wrote Jordy Leiser, Co-Founder and CEO at StellaService and Linked In Influencer, in a recent blog post. “Data-driven insight is rapidly finding its way into...
In last week’s blog post, I wrote about how the current economic situation is impacting consumer spending habits. That was the first of the two overarching trends that are covered in detail in Housewares TrendTracker 2014. I call them overarching...