Housewares Insight Blog 2

Why I launched Market Tracker

Last year, a client hired me to do a market assessment on a number of housewares product categories. They wanted to understand market and competitive dynamics of each category and product segment so they could decide where to focus their...

True Or False: Most Kitchen Gadgets Are Bought On Impulse

FALSE.  The kitchen gadget and tool category is NOT an impulse purchase driven category. A Riedel Marketing Group telephone survey conducted in April and May 2000 revealed that 50% of respondents who had purchased kitchen gadgets and/or tools in the previous year bought on...

Cookware, bakeware, and kitchen gadget purchases in Q1

I’m up to my elbows in research data from an online research study I conducted earlier in April with a sample of 1500 US primary grocery shoppers.  This was the first of four quarterly surveys  I’ll be fielding this year to...

2 reasons you should be doing a market analysis annually

Are you keeping tabs on what’s happening in your product categories and the markets where you do business? Are you doing a market analysis every year?  If not, you should be.  Why? There are two important reasons you should be...

How to make your new housewares product a success

For a new product to be successful, it must meet a need or solve a problem for the consumer. If the consumer doesn’t think a product will meet a need or solve a problem for them, it is highly unlikely...

Why an Overwhelmingly Great Customer Experience is So Important

Last week, Naomi Simson, Founder of RedBalloon, compared and contrasted her experience with cabs and Uber, the mobile booking engine for hired cars, during her family trip to Paris and London.   The point of her article, “Consumers Rule and Innovation...

The one question you must ask before developing a smart appliance

If you work in product management or  product design/development for an appliance manufacturer, you have probably been keeping an eye on what’s happening with smart appliances. Your interest may have been ratcheted up with the news coming out of CES...

What Housewares Companies Need to Know about the Connected Home

“The Connected Home is finally — finally — becoming a real thing,” proclaimed CNET at the Consumer Electronics Show (CES) held in Las Vegas in January. I was incredulous when I read CNET’s proclamation. I didn’t think that the connected...
  • How validation testing makes sell-in easier

What To Do When Sell-In Isn’t Going Well?

How’s sell-in going? Have you ever been in this situation?  You’ve already presented your new products — the ones you’re going to unveil to the world at the International Home + Housewares Show in March — to your major retail customers.  But...

Are You in Danger of Being Replaced by a MoneyBall Executive?

“If you aren’t a Moneyball Executive, you will soon by replaced by someone who is“, wrote Jordy Leiser, Co-Founder and CEO at StellaService and Linked In Influencer, in a recent blog post. “Data-driven insight is rapidly finding its way into...