Housewares Insight Blog 2

  • Private Online Communities

Why Your Company Needs a Private Online Community

If you want the products you bring to market to be great, you must establish a private online community (POC). If you want your marketing programs and packaging to work really well, you must establish a private online community (POC)....

How Full Will Shopping Carts Be This Holiday Season?

“Tis the season for the annual avalanche of holiday sales predictions … the time of year when economists, trend-trackers, and consultants make their annual holiday retail sales forecasts. Here’s a summary of what the experts from the National Retail Federation...

First Ever Home Storage And Organization Market Tracker™

I’m pleased to announce the first ever, groundbreaking Home Storage and Organization Market Tracker™. The Market Tracker is an in-depth quarterly report providing essential insight into the what, where, why, and how of Americans’ buying decisions nationwide. For the first...
  • Is your company one of the best or the rest?

Is Your Company One of the “Best” or One of the Rest?

  Procter & Gamble is, without a doubt, one of the most profitable consumer package goods companies in the world. According to Reuters, the company’s 5-year average gross margin is 50.91% vs. industry average at 7.27%. 5-year average net profit...

How to Come Up with Better New Product Concepts

What should our next new product be? Answering that question is perhaps the hardest step in the entire new product development process, especially if you compete in a mature or commodity category. Let’s say you work for a kitchen gadget...

The One Question You Must Ask When Developing a New Product

In last week’s blog post, I wrote about the new product development process entrepreneur Scott Tavenner and his team used to create Savino, a wine preservation carafe. Does the product fill an unrealized need? Scott came up with the idea...

Consumer-Centric Product Development Increases The Odds Of New Product Success

I am an advocate of consumer-centric product development. Consumer-centric product development means that consumer research is an integral part of the development process and every major decision is informed by consumer feedback. Companies who employ a consumer-centric product development process...

What is Margin of Benefit and Why Should You Care?

I recently brought a group of HomeTrend Influentials (HIPsters) together to test multi-blade food choppers.   After testing the food choppers, the HIPsters said they would not be interested in purchasing any of them. The reason?  The margin of benefit.  The...

Steve Jobs Listened to Customers and So Should You

“It’s really hard to design products by focus group. A lot of times, people don’t know what they want until you show it to them.” Steve Jobs Jobs is right. You can’t use consumer feedback to tell you what your...

Is it wise to base decisions on do-it-yourself research?

In May, I had the honor of speaking to the San Francisco CORE (Chief Officers Reaching Excellence) group about how to improve new product success. CORE groups, sponsored by the International Housewares Association, are groups of senior level housewares executives...