Housewares Insight Blog 2

  • Private Online Communities
If you want the products you bring to market to be great, you must establish a private online community (POC). If you want your marketing programs and packaging to work really well, you must establish a private online community (POC)....
“Tis the season for the annual avalanche of holiday sales predictions … the time of year when economists, trend-trackers, and consultants make their annual holiday retail sales forecasts. Here’s a summary of what the experts from the National Retail Federation...
I’m pleased to announce the first ever, groundbreaking Home Storage and Organization Market Tracker™. The Market Tracker is an in-depth quarterly report providing essential insight into the what, where, why, and how of Americans’ buying decisions nationwide. For the first...
What should our next new product be? Answering that question is perhaps the hardest step in the entire new product development process, especially if you compete in a mature or commodity category. Let’s say you work for a kitchen gadget...
In last week’s blog post, I wrote about the new product development process entrepreneur Scott Tavenner and his team used to create Savino, a wine preservation carafe. Does the product fill an unrealized need? Scott came up with the idea...
I am an advocate of consumer-centric product development. Consumer-centric product development means that consumer research is an integral part of the development process and every major decision is informed by consumer feedback. Companies who employ a consumer-centric product development process...
I recently brought a group of HomeTrend Influentials (HIPsters) together to test multi-blade food choppers.   After testing the food choppers, the HIPsters said they would not be interested in purchasing any of them. The reason?  The margin of benefit.  The...
“It’s really hard to design products by focus group. A lot of times, people don’t know what they want until you show it to them.” Steve Jobs Jobs is right. You can’t use consumer feedback to tell you what your...
In May, I had the honor of speaking to the San Francisco CORE (Chief Officers Reaching Excellence) group about how to improve new product success. CORE groups, sponsored by the International Housewares Association, are groups of senior level housewares executives...
Last year, a client hired me to do a market assessment on a number of housewares product categories. They wanted to understand market and competitive dynamics of each category and product segment so they could decide where to focus their...