Housewares Insight Blog 2

Are Your Kitchen Gadgets Useless?

Julie R. Thomson, Food Editor for Huffington Post, is a woman after my own heart. In her September 22 article titled “18 Kitchen Gadgets That Question The Intelligence Of Human Beings”, she wrote, “There’s an overwhelming amount of kitchen tools...

Which room of the house is the most challenging to organize and keep organized?

Our bedrooms are among the messiest rooms of the American home, according to Riedel Marketing Group’s Home Storage and Organization Market Tracker. 30% of the Americans who purchased home storage and organization products in the first quarter of 2015 reported...
  • Why is it important to know why new products fail?

Why You Need to Know Why New Products Fail

The past three weeks, I’ve been writing about why new products fail. The first blog post revealed the four root causes of new product failure. The next week, we took a tour of the Museum of New Product Failures to see...
  • The secret to new product success

The Secret to New Product Success

This is the third post in a series about why new products fail. The first blog post revealed the four root causes of new product failure. Last week, I dissected the key reasons why the LaserDisc, Apple Newton, and Segway were...
  • Why new products fail

A Tour of the Museum of New Product Failures

This is the second post in a series about why new products fail. Last week’s blog post revealed the four root causes of new product failure. This week, we’re going to take a tour of the (hypothetical) Museum of New...
  • key reasons for new product failure

Why do new housewares products fail?

To answer that question, I went straight to the people who are responsible for developing and launching new housewares products. I surveyed the movers and shakers in the housewares industry. Key Reasons for New Product Failure 24 industry leaders responded,...
  • Data from 2014 Bakeware Market Tracker Riedel Marketing Group

How Big is the Bakeware Market?

Now that I have collected four quarters of data on consumer purchases of bakeware, I am proud to announce the first-ever estimate of the size of the entire bakeware market across all channels of distribution including Wal-Mart, Bed Bath & Beyond, and online....
  • 2014 Cookware Market Tracker

How big is the Cookware market?

Now that I have collected four quarters of data on consumer purchases of cookware, I am proud to announce the first-ever estimate of the size of the entire cookware market across all channels of distribution including Wal-Mart, Bed Bath & Beyond, and online....
  • 2014 Kitchen Gadgets and Tools Market Tracker

How Big is the Kitchen Gadget & Tool Market?

Now that I have collected four quarters of data on consumer purchases of kitchen gadgets and tools, I am proud to announce the first-ever estimate of the size of the entire kitchen gadget and tool market across all channels of distribution including...
  • Myth: Market research is too expensive

Market Research Is Too Expensive. Myth or Fact?

This is the first in a series about some of the most common myths people have about market research. These myths dramatically color how housewares companies view – and use — market research. I will be debunking these myths about...