Housewares Insight Blog 2

  • Casabella missed the mark
“You were right. The new Casabella Waterblock Gloves we reintroduced last year were not the same gloves you fell in love with. We thought they were great and were sure you would like them too. But we missed the mark.”...
  • Why housewares companies need to tell stories
I ran across a thought-provoking blog post that I hope will challenge the way you develop and market your new products. The article is A Word of Advice on Your Next Product Launch by Chris Ronzio, Founder and CEO of...
  • Americans' attitudes towards aging are shifting
  “When attitudes shift, desires emerge. The result is white space for new products for the next 3, 5, 10 years, and beyond. We’re seeing this kind of space opening now in aging,” wrote Jon Berry, vice president and consultant...
  • Dyson Supersonic Hair Dryer
“Very rapidly Dyson has evolved into a technology push organization, that progressively tries to create solutions without insight in order to justify the technology or IP they happen to own”, opined Mat Shore, Owner of Outside in – Innovation Consultancy...
One in three people who purchase kitchen gadgets have already decided on the specific item they are going to buy before they go to the store. According to Riedel Marketing Group’s Kitchen Gadget and Tool Market Tracker, 34% of the people who...
  • Riedel Marketing Group’s Home Storage And Organization Market Tracker Reveals The Growing Importance Of Storage Containers With Latching Lids
Storage containers with latching lids are now as popular as totes, according to the latest edition of Riedel Marketing Group’s (RMG) Home Storage and Organization Market Tracker. Home Storage and Organization Market Tracker tracks consumer purchases of nine home storage and...
  • Cookware Market Tracker
Cookware sets accounted for a significantly larger percent of cookware purchases in the first quarter of 2015 than they did in the same time period two years ago.   Over the past two years, there has been a shift in...
  • What Do he HENRYs Want?
If you sell to the middle class, you should be targeting HENRYs. The HENRYs (High-Earners-Not-Rich-Yet) are key to marketing success in this slow-growth post-recession period. The HENRYs (High-Earners-Not-Rich-Yet) are the heavy-lifters in the consumer economy, accounting for some 40% of...
Supermarkets who relegate food prep products like cookware, bakeware, and kitchen gadgets to the general merchandise aisles in the center of the store are missing out on incremental sales and margin dollars. Consumer and retail trends and consumer purchase behavior...
  • Data on the all purpose storage container market from Riedel Marketing Group's Home Storage & Organization Market Tracker
Americans buy more all purpose storage containers than any other type of home storage and organization product.   All purpose containers include baskets, bins, crates, storage boxes with lids, and totes. Of the five types of products that comprise the all...