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  • What Do he HENRYs Want?

The HENRYS: The New Target for Mass-Market Brands

If you sell to the middle class, you should be targeting HENRYs. The HENRYs (High-Earners-Not-Rich-Yet) are key to marketing success in this slow-growth post-recession period. The HENRYs (High-Earners-Not-Rich-Yet) are the heavy-lifters in the consumer economy, accounting for some 40% of...

Four Things I Learned at CHESS

I just got back from CHESS, the senior-level two-day conference for industry leaders that the International Housewares Association (IHA) organizes every year in Chicago. The conference was packed full of thought-provoking information about the importance of digital and how digital...

Praesent nibh urna viverra vel volutpat

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

Maecenas sodales arcu est sit amet

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

Etiam semper adipiscing ullamcorper

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

Praesent nibh urna viverra vel volutpat

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...

Activity-Based Research Yields Rich Consumer Insight

Activity-based research harnesses today’s technology tools to enable us to do ethnographic research without having to physically be in the consumer’s home. Ethnography means trying to understand behavior and culture by spending time with people in the natural context of...