Posts filed under: Product validation testing

  • How validation testing makes sell-in easier
How’s sell-in going? Have you ever been in this situation?  You’ve already presented your new products — the ones you’re going to unveil to the world at the International Home + Housewares Show in March — to your major retail customers.  But...
  • How validation testing makes sell-in easier
How many times has this happened at your company? You have a new product that you think is going to be a big winner. You introduce it to your sales force at your annual sales meeting and they, too, are...