Posts filed under: Product concept testing

Are Your Kitchen Gadgets Useless?

Julie R. Thomson, Food Editor for Huffington Post, is a woman after my own heart. In her September 22 article titled “18 Kitchen Gadgets That Question The Intelligence Of Human Beings”, she wrote, “There’s an overwhelming amount of kitchen tools...
  • The secret to new product success

The Secret to New Product Success

This is the third post in a series about why new products fail. The first blog post revealed the four root causes of new product failure. Last week, I dissected the key reasons why the LaserDisc, Apple Newton, and Segway were...

The One Question You Must Ask When Developing a New Product

In last week’s blog post, I wrote about the new product development process entrepreneur Scott Tavenner and his team used to create Savino, a wine preservation carafe. Does the product fill an unrealized need? Scott came up with the idea...

How to make your new housewares product a success

For a new product to be successful, it must meet a need or solve a problem for the consumer. If the consumer doesn’t think a product will meet a need or solve a problem for them, it is highly unlikely...

How To Do a Product Concept Test

In last week’s blog post, I talked about the benefits of integrating concept testing into your new product development process.  This week, I’ll share the product concept testing procedure that I use.  Over the past four years, I’ve tested more than 55...

How sure are you that consumers will buy your new products?

2013 is rapidly drawing to a close and the International Home + Housewares Show is just around the corner. You are probably pretty much done – or close to being done — with product development of your line for 2014....
  • Product concept testing

Stop Wasting Money On Product Development

Housewares manufacturers waste tens, if not hundreds, of thousands of dollars every year introducing new products that don’t sell. Money that they would not have wasted if they had done product concept testing early in the product development process. How...

Asking “Why” When Doing Product Concept Testing

In their blog post for the Harvard Business Review Blog Network, Lara Lee and Daniel Sobol wrote, “data mining does not equate to developing “customer intelligence” … Data can reveal new patterns that point a firm in the right direction,...

Investing In Product Concept Testing Saves Money In The Long Run

 All too many of the new products that housewares manufacturers introduce fail to meet their sell-through or return-on-investment expectations. These new product failures cost housewares manufacturers tens, if not hundreds, of thousands of dollars. For example, if a housewares manufacturer...

Concept Testing: A Sales Tool?

I recently conducted a new product concept test for a client to help them make a decision about whether to bring a new product to market. We also tested two products that are already in the market and several competitive...