Posts filed under: New product development

  • Why housewares companies need to tell stories

Storytelling: Key to a Successful Product Launch

I ran across a thought-provoking blog post that I hope will challenge the way you develop and market your new products. The article is A Word of Advice on Your Next Product Launch by Chris Ronzio, Founder and CEO of...
  • Dyson Supersonic Hair Dryer

Is Dyson Making a Big Mistake?

“Very rapidly Dyson has evolved into a technology push organization, that progressively tries to create solutions without insight in order to justify the technology or IP they happen to own”, opined Mat Shore, Owner of Outside in – Innovation Consultancy...

Are Your Kitchen Gadgets Useless?

Julie R. Thomson, Food Editor for Huffington Post, is a woman after my own heart. In her September 22 article titled “18 Kitchen Gadgets That Question The Intelligence Of Human Beings”, she wrote, “There’s an overwhelming amount of kitchen tools...
  • Why is it important to know why new products fail?

Why You Need to Know Why New Products Fail

The past three weeks, I’ve been writing about why new products fail. The first blog post revealed the four root causes of new product failure. The next week, we took a tour of the Museum of New Product Failures to see...
  • Why new products fail

A Tour of the Museum of New Product Failures

This is the second post in a series about why new products fail. Last week’s blog post revealed the four root causes of new product failure. This week, we’re going to take a tour of the (hypothetical) Museum of New...
  • key reasons for new product failure

Why do new housewares products fail?

To answer that question, I went straight to the people who are responsible for developing and launching new housewares products. I surveyed the movers and shakers in the housewares industry. Key Reasons for New Product Failure 24 industry leaders responded,...
  • Is your company one of the best or the rest?

Is Your Company One of the “Best” or One of the Rest?

  Procter & Gamble is, without a doubt, one of the most profitable consumer package goods companies in the world. According to Reuters, the company’s 5-year average gross margin is 50.91% vs. industry average at 7.27%. 5-year average net profit...

How to Come Up with Better New Product Concepts

What should our next new product be? Answering that question is perhaps the hardest step in the entire new product development process, especially if you compete in a mature or commodity category. Let’s say you work for a kitchen gadget...

The One Question You Must Ask When Developing a New Product

In last week’s blog post, I wrote about the new product development process entrepreneur Scott Tavenner and his team used to create Savino, a wine preservation carafe. Does the product fill an unrealized need? Scott came up with the idea...

Consumer-Centric Product Development Increases The Odds Of New Product Success

I am an advocate of consumer-centric product development. Consumer-centric product development means that consumer research is an integral part of the development process and every major decision is informed by consumer feedback. Companies who employ a consumer-centric product development process...

What is Margin of Benefit and Why Should You Care?

I recently brought a group of HomeTrend Influentials (HIPsters) together to test multi-blade food choppers.   After testing the food choppers, the HIPsters said they would not be interested in purchasing any of them. The reason?  The margin of benefit.  The...

Steve Jobs Listened to Customers and So Should You

“It’s really hard to design products by focus group. A lot of times, people don’t know what they want until you show it to them.” Steve Jobs Jobs is right. You can’t use consumer feedback to tell you what your...

Is it wise to base decisions on do-it-yourself research?

In May, I had the honor of speaking to the San Francisco CORE (Chief Officers Reaching Excellence) group about how to improve new product success. CORE groups, sponsored by the International Housewares Association, are groups of senior level housewares executives...

How to make your new housewares product a success

For a new product to be successful, it must meet a need or solve a problem for the consumer. If the consumer doesn’t think a product will meet a need or solve a problem for them, it is highly unlikely...

The one question you must ask before developing a smart appliance

If you work in product management or  product design/development for an appliance manufacturer, you have probably been keeping an eye on what’s happening with smart appliances. Your interest may have been ratcheted up with the news coming out of CES...

What Housewares Manufacturers Must Do to Good Product Reviews

In last week’s blog post, I wrote about how the current economic situation is impacting consumer spending habits. That was the first of the two overarching trends that are covered in detail in Housewares TrendTracker 2014. I call them overarching...

How sure are you that consumers will buy your new products?

2013 is rapidly drawing to a close and the International Home + Housewares Show is just around the corner. You are probably pretty much done – or close to being done — with product development of your line for 2014....

How “Makers” Are Changing The Housewares Industry

Futurist David Pescovitz talked about the “future of making” in his keynote presentation at CHESS, IHA’s senior-level conference for industry decision-makers that was held a couple of weeks ago in Chicago. David is the research director at the Institute for...
  • Are your new product ideas attractive enough

Are your new product ideas attractive enough?

It’s a common dilemma. You have multiple new product ideas, but how do you know which ones are the most attractive in terms of consumer/customer interest, market size and growth and where you and your customers can make the most...
  • RMG Service: product concept testing

The Importance Of Consumer Feedback During Product Development

I recently conducted a color study for a client. They were in the process of deciding on the color combination for their new line of kitchen tools and gadgets. Several competitors had recently introduced new products in bright fashion color...

Why housewares companies need to do consumer research

A couple of years ago, I brought six members of my HomeTrend Influentials Panel to the Housewares Show. I like to bring HomeTrend Influentials (HIPsters) to the show to get their reactions to new products. If HIPsters really like a...

How Market Research Online Communities Change the Innovation Process

If you want to maximize your new product success rate, market research, specifically consumer market research, must be an integral part of your new product development process. My favorite blogger, Jeffrey Henning of Vovici, posted a new blog earlier this...