Posts filed under: New product development

  • Why housewares companies need to tell stories
I ran across a thought-provoking blog post that I hope will challenge the way you develop and market your new products. The article is A Word of Advice on Your Next Product Launch by Chris Ronzio, Founder and CEO of...
  • Dyson Supersonic Hair Dryer
“Very rapidly Dyson has evolved into a technology push organization, that progressively tries to create solutions without insight in order to justify the technology or IP they happen to own”, opined Mat Shore, Owner of Outside in – Innovation Consultancy...
Julie R. Thomson, Food Editor for Huffington Post, is a woman after my own heart. In her September 22 article titled “18 Kitchen Gadgets That Question The Intelligence Of Human Beings”, she wrote, “There’s an overwhelming amount of kitchen tools...
  • Why is it important to know why new products fail?
The past three weeks, I’ve been writing about why new products fail. The first blog post revealed the four root causes of new product failure. The next week, we took a tour of the Museum of New Product Failures to see...
  • Why new products fail
This is the second post in a series about why new products fail. Last week’s blog post revealed the four root causes of new product failure. This week, we’re going to take a tour of the (hypothetical) Museum of New...
  • key reasons for new product failure
To answer that question, I went straight to the people who are responsible for developing and launching new housewares products. I surveyed the movers and shakers in the housewares industry. Key Reasons for New Product Failure 24 industry leaders responded,...
What should our next new product be? Answering that question is perhaps the hardest step in the entire new product development process, especially if you compete in a mature or commodity category. Let’s say you work for a kitchen gadget...
In last week’s blog post, I wrote about the new product development process entrepreneur Scott Tavenner and his team used to create Savino, a wine preservation carafe. Does the product fill an unrealized need? Scott came up with the idea...
I am an advocate of consumer-centric product development. Consumer-centric product development means that consumer research is an integral part of the development process and every major decision is informed by consumer feedback. Companies who employ a consumer-centric product development process...
I recently brought a group of HomeTrend Influentials (HIPsters) together to test multi-blade food choppers.   After testing the food choppers, the HIPsters said they would not be interested in purchasing any of them. The reason?  The margin of benefit.  The...
“It’s really hard to design products by focus group. A lot of times, people don’t know what they want until you show it to them.” Steve Jobs Jobs is right. You can’t use consumer feedback to tell you what your...
In May, I had the honor of speaking to the San Francisco CORE (Chief Officers Reaching Excellence) group about how to improve new product success. CORE groups, sponsored by the International Housewares Association, are groups of senior level housewares executives...
For a new product to be successful, it must meet a need or solve a problem for the consumer. If the consumer doesn’t think a product will meet a need or solve a problem for them, it is highly unlikely...
If you work in product management or  product design/development for an appliance manufacturer, you have probably been keeping an eye on what’s happening with smart appliances. Your interest may have been ratcheted up with the news coming out of CES...
In last week’s blog post, I wrote about how the current economic situation is impacting consumer spending habits. That was the first of the two overarching trends that are covered in detail in Housewares TrendTracker 2014. I call them overarching...
2013 is rapidly drawing to a close and the International Home + Housewares Show is just around the corner. You are probably pretty much done – or close to being done — with product development of your line for 2014....
Futurist David Pescovitz talked about the “future of making” in his keynote presentation at CHESS, IHA’s senior-level conference for industry decision-makers that was held a couple of weeks ago in Chicago. David is the research director at the Institute for...
  • Are your new product ideas attractive enough
It’s a common dilemma. You have multiple new product ideas, but how do you know which ones are the most attractive in terms of consumer/customer interest, market size and growth and where you and your customers can make the most...