Posts filed under: Market/category analysis

Why I launched Market Tracker

Last year, a client hired me to do a market assessment on a number of housewares product categories. They wanted to understand market and competitive dynamics of each category and product segment so they could decide where to focus their...

2 reasons you should be doing a market analysis annually

Are you keeping tabs on what’s happening in your product categories and the markets where you do business? Are you doing a market analysis every year?  If not, you should be.  Why? There are two important reasons you should be...