Posts filed under: Data-driven decision making

  • Casabella missed the mark

Casabella missed the mark

“You were right. The new Casabella Waterblock Gloves we reintroduced last year were not the same gloves you fell in love with. We thought they were great and were sure you would like them too. But we missed the mark.”...

Is it wise to base decisions on do-it-yourself research?

In May, I had the honor of speaking to the San Francisco CORE (Chief Officers Reaching Excellence) group about how to improve new product success. CORE groups, sponsored by the International Housewares Association, are groups of senior level housewares executives...

Are You in Danger of Being Replaced by a MoneyBall Executive?

“If you aren’t a Moneyball Executive, you will soon by replaced by someone who is“, wrote Jordy Leiser, Co-Founder and CEO at StellaService and Linked In Influencer, in a recent blog post. “Data-driven insight is rapidly finding its way into...

What the movie Moneyball teaches us about data-driven decision making

The movie Moneyball tells the story of how Billy Beane and his Harvard-educated quant whiz kid protégé Paul DePodesta turned the Oakland Athletics into a team that consistently made the playoffs over a number of years. And they did it...

Data-Driven Decision Making can improve your new product sell-through

Too many decisions are based in HiPPO or intuition A recent Corporate Executive Board study of nearly 800 marketers at Fortune 1000 companies found that the vast majority of marketers still rely too much on intuition. On average, marketers depend...

Making Decisions on Package Design, Layout, and Copy

Making decisions on package design, layout, and copy are among the riskier decisions of the new product development process. You can never be totally certain that you are making the right decisions until the product hits the stores. Nothing can...