Posts filed under: Consumer needs assessments

  • Is your company one of the best or the rest?

Is Your Company One of the “Best” or One of the Rest?

  Procter & Gamble is, without a doubt, one of the most profitable consumer package goods companies in the world. According to Reuters, the company’s 5-year average gross margin is 50.91% vs. industry average at 7.27%. 5-year average net profit...

How to Come Up with Better New Product Concepts

What should our next new product be? Answering that question is perhaps the hardest step in the entire new product development process, especially if you compete in a mature or commodity category. Let’s say you work for a kitchen gadget...

Steve Jobs Listened to Customers and So Should You

“It’s really hard to design products by focus group. A lot of times, people don’t know what they want until you show it to them.” Steve Jobs Jobs is right. You can’t use consumer feedback to tell you what your...