Posts filed under: Consumer needs assessments

What should our next new product be? Answering that question is perhaps the hardest step in the entire new product development process, especially if you compete in a mature or commodity category. Let’s say you work for a kitchen gadget...
“It’s really hard to design products by focus group. A lot of times, people don’t know what they want until you show it to them.” Steve Jobs Jobs is right. You can’t use consumer feedback to tell you what your...