Posts filed under: Consumer insight

  • Dyson Supersonic Hair Dryer

Is Dyson Making a Big Mistake?

“Very rapidly Dyson has evolved into a technology push organization, that progressively tries to create solutions without insight in order to justify the technology or IP they happen to own”, opined Mat Shore, Owner of Outside in – Innovation Consultancy...

Are Your Kitchen Gadgets Useless?

Julie R. Thomson, Food Editor for Huffington Post, is a woman after my own heart. In her September 22 article titled “18 Kitchen Gadgets That Question The Intelligence Of Human Beings”, she wrote, “There’s an overwhelming amount of kitchen tools...
  • Private Online Communities

Why Your Company Needs a Private Online Community

If you want the products you bring to market to be great, you must establish a private online community (POC). If you want your marketing programs and packaging to work really well, you must establish a private online community (POC)....

How to Come Up with Better New Product Concepts

What should our next new product be? Answering that question is perhaps the hardest step in the entire new product development process, especially if you compete in a mature or commodity category. Let’s say you work for a kitchen gadget...

True Or False: Most Kitchen Gadgets Are Bought On Impulse

FALSE.  The kitchen gadget and tool category is NOT an impulse purchase driven category. A Riedel Marketing Group telephone survey conducted in April and May 2000 revealed that 50% of respondents who had purchased kitchen gadgets and/or tools in the previous year bought on...

Why an Overwhelmingly Great Customer Experience is So Important

Last week, Naomi Simson, Founder of RedBalloon, compared and contrasted her experience with cabs and Uber, the mobile booking engine for hired cars, during her family trip to Paris and London.   The point of her article, “Consumers Rule and Innovation...

Consumer Insight Leads To Sustainable Competitive Advantage

This week’s post addresses the second of five major benefits housewares manufacturers will enjoy when they adopt consumer insight-driven decision making.  BENEFIT #2: By changing the way you make decisions, you’ll outperform your competitors. “Customer insights are necessary for organizations...

Consumer Insight Reduces Risk of Making the Wrong Decision

This week’s post addresses the first of the five major benefits of adopting consumer insight-driven decision making.  Benefit #1: Getting consumer feedback reduces the risk of making the wrong decision. Many decisions have to be made throughout the new product...
  • Market Tracker

Why Consumer Insight Should Not Be Optional

This is the first in a series of blog posts about consumer insight — what consumer insight is and the benefits of adopting consumer insight-driven decision making. Today’s post explains and illustrates what consumer insight is. Consumer Insight Defined The...