Posts filed under: Consumer insight

  • Dyson Supersonic Hair Dryer
“Very rapidly Dyson has evolved into a technology push organization, that progressively tries to create solutions without insight in order to justify the technology or IP they happen to own”, opined Mat Shore, Owner of Outside in – Innovation Consultancy...
Julie R. Thomson, Food Editor for Huffington Post, is a woman after my own heart. In her September 22 article titled “18 Kitchen Gadgets That Question The Intelligence Of Human Beings”, she wrote, “There’s an overwhelming amount of kitchen tools...
  • Private Online Communities
If you want the products you bring to market to be great, you must establish a private online community (POC). If you want your marketing programs and packaging to work really well, you must establish a private online community (POC)....
What should our next new product be? Answering that question is perhaps the hardest step in the entire new product development process, especially if you compete in a mature or commodity category. Let’s say you work for a kitchen gadget...
FALSE.  The kitchen gadget and tool category is NOT an impulse purchase driven category. A Riedel Marketing Group telephone survey conducted in April and May 2000 revealed that 50% of respondents who had purchased kitchen gadgets and/or tools in the previous year bought on...
Last week, Naomi Simson, Founder of RedBalloon, compared and contrasted her experience with cabs and Uber, the mobile booking engine for hired cars, during her family trip to Paris and London.   The point of her article, “Consumers Rule and Innovation...