Posts filed under: Consumer feedback

  • Private Online Communities

Why Your Company Needs a Private Online Community

If you want the products you bring to market to be great, you must establish a private online community (POC). If you want your marketing programs and packaging to work really well, you must establish a private online community (POC)....

The One Question You Must Ask When Developing a New Product

In last week’s blog post, I wrote about the new product development process entrepreneur Scott Tavenner and his team used to create Savino, a wine preservation carafe. Does the product fill an unrealized need? Scott came up with the idea...

Steve Jobs Listened to Customers and So Should You

“It’s really hard to design products by focus group. A lot of times, people don’t know what they want until you show it to them.” Steve Jobs Jobs is right. You can’t use consumer feedback to tell you what your...