All posts by: AJ Riedel

  • Casabella missed the mark
“You were right. The new Casabella Waterblock Gloves we reintroduced last year were not the same gloves you fell in love with. We thought they were great and were sure you would like them too. But we missed the mark.”...
  • Why housewares companies need to tell stories
I ran across a thought-provoking blog post that I hope will challenge the way you develop and market your new products. The article is A Word of Advice on Your Next Product Launch by Chris Ronzio, Founder and CEO of...
  • Americans' attitudes towards aging are shifting
  “When attitudes shift, desires emerge. The result is white space for new products for the next 3, 5, 10 years, and beyond. We’re seeing this kind of space opening now in aging,” wrote Jon Berry, vice president and consultant...
  • Dyson Supersonic Hair Dryer
“Very rapidly Dyson has evolved into a technology push organization, that progressively tries to create solutions without insight in order to justify the technology or IP they happen to own”, opined Mat Shore, Owner of Outside in – Innovation Consultancy...
One in three people who purchase kitchen gadgets have already decided on the specific item they are going to buy before they go to the store. According to Riedel Marketing Group’s Kitchen Gadget and Tool Market Tracker, 34% of the people who...
  • Riedel Marketing Group’s Home Storage And Organization Market Tracker Reveals The Growing Importance Of Storage Containers With Latching Lids
Storage containers with latching lids are now as popular as totes, according to the latest edition of Riedel Marketing Group’s (RMG) Home Storage and Organization Market Tracker. Home Storage and Organization Market Tracker tracks consumer purchases of nine home storage and...
  • Cookware Market Tracker
Cookware sets accounted for a significantly larger percent of cookware purchases in the first quarter of 2015 than they did in the same time period two years ago.   Over the past two years, there has been a shift in...
  • What Do he HENRYs Want?
If you sell to the middle class, you should be targeting HENRYs. The HENRYs (High-Earners-Not-Rich-Yet) are key to marketing success in this slow-growth post-recession period. The HENRYs (High-Earners-Not-Rich-Yet) are the heavy-lifters in the consumer economy, accounting for some 40% of...
Supermarkets who relegate food prep products like cookware, bakeware, and kitchen gadgets to the general merchandise aisles in the center of the store are missing out on incremental sales and margin dollars. Consumer and retail trends and consumer purchase behavior...
  • Data on the all purpose storage container market from Riedel Marketing Group's Home Storage & Organization Market Tracker
Americans buy more all purpose storage containers than any other type of home storage and organization product.   All purpose containers include baskets, bins, crates, storage boxes with lids, and totes. Of the five types of products that comprise the all...
Julie R. Thomson, Food Editor for Huffington Post, is a woman after my own heart. In her September 22 article titled “18 Kitchen Gadgets That Question The Intelligence Of Human Beings”, she wrote, “There’s an overwhelming amount of kitchen tools...
Our bedrooms are among the messiest rooms of the American home, according to Riedel Marketing Group’s Home Storage and Organization Market Tracker. 30% of the Americans who purchased home storage and organization products in the first quarter of 2015 reported...
  • Why is it important to know why new products fail?
The past three weeks, I’ve been writing about why new products fail. The first blog post revealed the four root causes of new product failure. The next week, we took a tour of the Museum of New Product Failures to see...
  • The secret to new product success
This is the third post in a series about why new products fail. The first blog post revealed the four root causes of new product failure. Last week, I dissected the key reasons why the LaserDisc, Apple Newton, and Segway were...
  • Why new products fail
This is the second post in a series about why new products fail. Last week’s blog post revealed the four root causes of new product failure. This week, we’re going to take a tour of the (hypothetical) Museum of New...
  • key reasons for new product failure
To answer that question, I went straight to the people who are responsible for developing and launching new housewares products. I surveyed the movers and shakers in the housewares industry. Key Reasons for New Product Failure 24 industry leaders responded,...
  • Data from 2014 Bakeware Market Tracker Riedel Marketing Group
Now that I have collected four quarters of data on consumer purchases of bakeware, I am proud to announce the first-ever estimate of the size of the entire bakeware market across all channels of distribution including Wal-Mart, Bed Bath & Beyond, and online....
  • 2014 Cookware Market Tracker
Now that I have collected four quarters of data on consumer purchases of cookware, I am proud to announce the first-ever estimate of the size of the entire cookware market across all channels of distribution including Wal-Mart, Bed Bath & Beyond, and online....
  • 2014 Kitchen Gadgets and Tools Market Tracker
Now that I have collected four quarters of data on consumer purchases of kitchen gadgets and tools, I am proud to announce the first-ever estimate of the size of the entire kitchen gadget and tool market across all channels of distribution including...
  • Myth: Market research is too expensive
This is the first in a series about some of the most common myths people have about market research. These myths dramatically color how housewares companies view – and use — market research. I will be debunking these myths about...
  • Private Online Communities
If you want the products you bring to market to be great, you must establish a private online community (POC). If you want your marketing programs and packaging to work really well, you must establish a private online community (POC)....
“Tis the season for the annual avalanche of holiday sales predictions … the time of year when economists, trend-trackers, and consultants make their annual holiday retail sales forecasts. Here’s a summary of what the experts from the National Retail Federation...
I’m pleased to announce the first ever, groundbreaking Home Storage and Organization Market Tracker™. The Market Tracker is an in-depth quarterly report providing essential insight into the what, where, why, and how of Americans’ buying decisions nationwide. For the first...
What should our next new product be? Answering that question is perhaps the hardest step in the entire new product development process, especially if you compete in a mature or commodity category. Let’s say you work for a kitchen gadget...
In last week’s blog post, I wrote about the new product development process entrepreneur Scott Tavenner and his team used to create Savino, a wine preservation carafe. Does the product fill an unrealized need? Scott came up with the idea...
I am an advocate of consumer-centric product development. Consumer-centric product development means that consumer research is an integral part of the development process and every major decision is informed by consumer feedback. Companies who employ a consumer-centric product development process...
I recently brought a group of HomeTrend Influentials (HIPsters) together to test multi-blade food choppers.   After testing the food choppers, the HIPsters said they would not be interested in purchasing any of them. The reason?  The margin of benefit.  The...
“It’s really hard to design products by focus group. A lot of times, people don’t know what they want until you show it to them.” Steve Jobs Jobs is right. You can’t use consumer feedback to tell you what your...
In May, I had the honor of speaking to the San Francisco CORE (Chief Officers Reaching Excellence) group about how to improve new product success. CORE groups, sponsored by the International Housewares Association, are groups of senior level housewares executives...
Last year, a client hired me to do a market assessment on a number of housewares product categories. They wanted to understand market and competitive dynamics of each category and product segment so they could decide where to focus their...
FALSE.  The kitchen gadget and tool category is NOT an impulse purchase driven category. A Riedel Marketing Group telephone survey conducted in April and May 2000 revealed that 50% of respondents who had purchased kitchen gadgets and/or tools in the previous year bought on...
I’m up to my elbows in research data from an online research study I conducted earlier in April with a sample of 1500 US primary grocery shoppers.  This was the first of four quarterly surveys  I’ll be fielding this year to...
Are you keeping tabs on what’s happening in your product categories and the markets where you do business? Are you doing a market analysis every year?  If not, you should be.  Why? There are two important reasons you should be...
For a new product to be successful, it must meet a need or solve a problem for the consumer. If the consumer doesn’t think a product will meet a need or solve a problem for them, it is highly unlikely...
Last week, Naomi Simson, Founder of RedBalloon, compared and contrasted her experience with cabs and Uber, the mobile booking engine for hired cars, during her family trip to Paris and London.   The point of her article, “Consumers Rule and Innovation...
If you work in product management or  product design/development for an appliance manufacturer, you have probably been keeping an eye on what’s happening with smart appliances. Your interest may have been ratcheted up with the news coming out of CES...
“The Connected Home is finally — finally — becoming a real thing,” proclaimed CNET at the Consumer Electronics Show (CES) held in Las Vegas in January. I was incredulous when I read CNET’s proclamation. I didn’t think that the connected...
  • How validation testing makes sell-in easier
How’s sell-in going? Have you ever been in this situation?  You’ve already presented your new products — the ones you’re going to unveil to the world at the International Home + Housewares Show in March — to your major retail customers.  But...
“If you aren’t a Moneyball Executive, you will soon by replaced by someone who is“, wrote Jordy Leiser, Co-Founder and CEO at StellaService and Linked In Influencer, in a recent blog post. “Data-driven insight is rapidly finding its way into...
In last week’s blog post, I wrote about how the current economic situation is impacting consumer spending habits. That was the first of the two overarching trends that are covered in detail in Housewares TrendTracker 2014. I call them overarching...
I just finished writing my 12th annual housewares trend report and once again the trend that will have the biggest impact on the housewares industry in 2014 is related to the impact the recession and subsequent slow uneven economic recovery...
In last week’s blog post, I talked about the benefits of integrating concept testing into your new product development process.  This week, I’ll share the product concept testing procedure that I use.  Over the past four years, I’ve tested more than 55...
2013 is rapidly drawing to a close and the International Home + Housewares Show is just around the corner. You are probably pretty much done – or close to being done — with product development of your line for 2014....
Don’t expect large sales increases in the  2014 holiday season. According to Riedel Marketing Group’s annual trend survey, 38% of HomeTrend Influentials plan to spend less than they did during the holidays last year.  Learn more in this infographic....
Futurist David Pescovitz talked about the “future of making” in his keynote presentation at CHESS, IHA’s senior-level conference for industry decision-makers that was held a couple of weeks ago in Chicago. David is the research director at the Institute for...
“So, how big is the air cleaner market?” That was one of my first questions when I started my new job as Marketing Manager for air cleaners at what was then known as Norelco Consumer Products. (It’s now called Philips...
I just got back from CHESS, the senior-level two-day conference for industry leaders that the International Housewares Association (IHA) organizes every year in Chicago. The conference was packed full of thought-provoking information about the importance of digital and how digital...
  • How validation testing makes sell-in easier
How many times has this happened at your company? You have a new product that you think is going to be a big winner. You introduce it to your sales force at your annual sales meeting and they, too, are...
  • Are your new product ideas attractive enough
It’s a common dilemma. You have multiple new product ideas, but how do you know which ones are the most attractive in terms of consumer/customer interest, market size and growth and where you and your customers can make the most...
Momentum in consumer spending as the year ended On Jan. 15, Reuters announced that U.S. retail sales rose more than expected in December, suggesting momentum in consumer spending as the year ended. According to the Commerce Department, retail sales increased 0.5 percent after a...
If you are a manufacturer or marketer of kitchen tools and gadgets, cookware, kitchen appliances, food storage, or any other food prep product category, the single most important consumer trend you should be monitoring in the coming years is the...
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam bibendum, libero eu rutrum feugiat, urna orci porta magna, id scelerisque neque nunc sit amet felis. Donec pellentesque tempus mauris, et feugiat magna pellentesque quis. Mauris in ultricies arcu. Vestibulum dolor...
The movie Moneyball tells the story of how Billy Beane and his Harvard-educated quant whiz kid protégé Paul DePodesta turned the Oakland Athletics into a team that consistently made the playoffs over a number of years. And they did it...
In their blog post for the Harvard Business Review Blog Network, Lara Lee and Daniel Sobol wrote, “data mining does not equate to developing “customer intelligence” … Data can reveal new patterns that point a firm in the right direction,...
Too many decisions are based in HiPPO or intuition A recent Corporate Executive Board study of nearly 800 marketers at Fortune 1000 companies found that the vast majority of marketers still rely too much on intuition. On average, marketers depend...
Making decisions on package design, layout, and copy are among the riskier decisions of the new product development process. You can never be totally certain that you are making the right decisions until the product hits the stores. Nothing can...
Activity-based research harnesses today’s technology tools to enable us to do ethnographic research without having to physically be in the consumer’s home. Ethnography means trying to understand behavior and culture by spending time with people in the natural context of...