Clients rave about RMG
“The product concept research provided by Riedel Marketing Group helped us make good decisions about which concepts to take to market, at what price points, and which concepts to cut from development efforts. As a result we saved development time and expense that we would have spent on marginal products and invested that time and money in products with a higher likelihood of success.” Doug Taeckens, President, Jokari
“We at the International Housewares Association have worked successfully in partnership with the Riedel Marketing Group and A.J. Riedel for over a decade. We fully appreciate the professionalism and in-depth understanding of our industry that they bring to the many projects we have undertaken together. We often find ourselves recommending them to others as an insightful and industry-savvy research partner.” Perry Reynolds, VP, Marketing + Trade Development, International Housewares Association
“The product concept research study that was done for my product was very thorough. There was enough feedback, both positive and negative, to pinpoint my target market and also provide me with a price point and direction for my next steps.” Diane D’Andrea, Founder, 4 Stir, Inc.
“The product concept feedback that A.J. and her panel members provided was extremely valuable. The market insights we gained helped clarify the market opportunities and allowed us to refine our product plans. We enjoyed working with A.J. and her team and hope to work with them again in the future.” Rick Pennington, Chief Executive Officer, Founder, Cymbrio
“We engaged Riedel Marketing Group to develop a comprehensive market assessment of a non electric housewares product category. We wanted to understand consumer and trade dynamics to assess the potential of entering this business segment. A.J. provided us with a timely, cost effective report which gave us a broad view of the market. She was able, utilizing her marketing research skills and extensive knowledge of the housewares business, to aid us in our analysis and decision making.” Bill Reibl, former President, Progressive International Corporation
“I would highly recommend A.J. and her group to anyone needing assistance in turning around a business and/or helping to solve a complex consumer marketing/business problem. Her experience, skill set, and knowledge of consumer need gaps across a wide range of categories with results delivered in a timely fashion should help any business in need. Moreover, she’s a pleasure to work with – a true professional with a high sense of integrity and ethics.” Rick Steinbrenner, Former Director of Marketing and New Business Development, Remington Products L.L.C.