We help housewares executives avoid making costly product and marketing mistakes so they can accomplish their business objectives, make their numbers, and maybe even get promoted. When clients are having trouble making product, packaging, or marketing decisions because they don’t have enough information, we provide the market intelligence and consumer insight they need to make an informed decision. We’ve been helping executives make better decisions at Cuisinart, Jarden, DKB, Bradshaw, Progressive, Chef’N, and many other housewares companies for 25 years.
Specializes Exclusively In Housewares: RMG is the only market research company that specializes exclusively in the housewares industry.
Knowledgeable about Housewares Industry: Our housewares experience is vast and deep. There’s no learning curve, because we thoroughly understand the market dynamics, channels of distribution, consumers, history and trends, and marketing issues. Not only do we understand the housewares industry, we also understand your budgetary constraints. In most cases, we can do a market research project for less than what other market research firms would charge you … and because of our industry expertise, you get richer, deeper insight.
Expertise in Research and Analysis: We have extensive experience with online surveys, product concept tests, market and competitive assessments, and home-use tests.
Actionable Insight: We don’t just give you the data, we tell you what the ramifications of the data are, and what you should do as a result.
Proprietary Consumer Panel: RMG is the only market research company with a proprietary housewares-focused Market Research Online Community (MROC). Our proprietary panel of HomeTrend Influentials is the bellwether for the mainstream population because they pick up on new home-related trends and embrace new technologies and home goods much sooner than the rest of the U.S. population.
Proven Track Record/Satisfied Clients: RMG has been serving housewares manufacturers, industrial design firms, inventors, and industry trade associations for over 20 years. Many of our clients have been working with us for a number of years. The vast majority of our clients are highly satisfied with the projects that We’ve done for them and are very likely to recommend RMG to others.