Monthly Archives: August 2016

  • Casabella missed the mark

Casabella missed the mark

“You were right. The new Casabella Waterblock Gloves we reintroduced last year were not the same gloves you fell in love with. We thought they were great and were sure you would like them too. But we missed the mark.”...
  • Why housewares companies need to tell stories

Storytelling: Key to a Successful Product Launch

I ran across a thought-provoking blog post that I hope will challenge the way you develop and market your new products. The article is A Word of Advice on Your Next Product Launch by Chris Ronzio, Founder and CEO of...