Monthly Archives: February 2016

  • What Do he HENRYs Want?
If you sell to the middle class, you should be targeting HENRYs. The HENRYs (High-Earners-Not-Rich-Yet) are key to marketing success in this slow-growth post-recession period. The HENRYs (High-Earners-Not-Rich-Yet) are the heavy-lifters in the consumer economy, accounting for some 40% of...
Supermarkets who relegate food prep products like cookware, bakeware, and kitchen gadgets to the general merchandise aisles in the center of the store are missing out on incremental sales and margin dollars. Consumer and retail trends and consumer purchase behavior...