Monthly Archives: April 2015

  • Why is it important to know why new products fail?

Why You Need to Know Why New Products Fail

The past three weeks, I’ve been writing about why new products fail. The first blog post revealed the four root causes of new product failure. The next week, we took a tour of the Museum of New Product Failures to see...
  • The secret to new product success

The Secret to New Product Success

This is the third post in a series about why new products fail. The first blog post revealed the four root causes of new product failure. Last week, I dissected the key reasons why the LaserDisc, Apple Newton, and Segway were...
  • Why new products fail

A Tour of the Museum of New Product Failures

This is the second post in a series about why new products fail. Last week’s blog post revealed the four root causes of new product failure. This week, we’re going to take a tour of the (hypothetical) Museum of New...
  • key reasons for new product failure

Why do new housewares products fail?

To answer that question, I went straight to the people who are responsible for developing and launching new housewares products. I surveyed the movers and shakers in the housewares industry. Key Reasons for New Product Failure 24 industry leaders responded,...