Monthly Archives: January 2015

  • Myth: Market research is too expensive

Market Research Is Too Expensive. Myth or Fact?

This is the first in a series about some of the most common myths people have about market research. These myths dramatically color how housewares companies view – and use — market research. I will be debunking these myths about...
  • Private Online Communities

Why Your Company Needs a Private Online Community

If you want the products you bring to market to be great, you must establish a private online community (POC). If you want your marketing programs and packaging to work really well, you must establish a private online community (POC)....