Monthly Archives: June 2014

Steve Jobs Listened to Customers and So Should You

“It’s really hard to design products by focus group. A lot of times, people don’t know what they want until you show it to them.” Steve Jobs Jobs is right. You can’t use consumer feedback to tell you what your...

Is it wise to base decisions on do-it-yourself research?

In May, I had the honor of speaking to the San Francisco CORE (Chief Officers Reaching Excellence) group about how to improve new product success. CORE groups, sponsored by the International Housewares Association, are groups of senior level housewares executives...