Monthly Archives: May 2014

Last year, a client hired me to do a market assessment on a number of housewares product categories. They wanted to understand market and competitive dynamics of each category and product segment so they could decide where to focus their...
FALSE.  The kitchen gadget and tool category is NOT an impulse purchase driven category. A Riedel Marketing Group telephone survey conducted in April and May 2000 revealed that 50% of respondents who had purchased kitchen gadgets and/or tools in the previous year bought on...