Monthly Archives: April 2014

Cookware, bakeware, and kitchen gadget purchases in Q1

I’m up to my elbows in research data from an online research study I conducted earlier in April with a sample of 1500 US primary grocery shoppers.  This was the first of four quarterly surveys  I’ll be fielding this year to...

2 reasons you should be doing a market analysis annually

Are you keeping tabs on what’s happening in your product categories and the markets where you do business? Are you doing a market analysis every year?  If not, you should be.  Why? There are two important reasons you should be...

How to make your new housewares product a success

For a new product to be successful, it must meet a need or solve a problem for the consumer. If the consumer doesn’t think a product will meet a need or solve a problem for them, it is highly unlikely...