Monthly Archives: April 2014

I’m up to my elbows in research data from an online research study I conducted earlier in April with a sample of 1500 US primary grocery shoppers.  This was the first of four quarterly surveys  I’ll be fielding this year to...
Are you keeping tabs on what’s happening in your product categories and the markets where you do business? Are you doing a market analysis every year?  If not, you should be.  Why? There are two important reasons you should be...
For a new product to be successful, it must meet a need or solve a problem for the consumer. If the consumer doesn’t think a product will meet a need or solve a problem for them, it is highly unlikely...