Monthly Archives: November 2013

How To Do a Product Concept Test

In last week’s blog post, I talked about the benefits of integrating concept testing into your new product development process.  This week, I’ll share the product concept testing procedure that I use.  Over the past four years, I’ve tested more than 55...

How sure are you that consumers will buy your new products?

2013 is rapidly drawing to a close and the International Home + Housewares Show is just around the corner. You are probably pretty much done – or close to being done — with product development of your line for 2014....

Consumers Will Spend Less This Holiday Season

Don’t expect large sales increases in the  2014 holiday season. According to Riedel Marketing Group’s annual trend survey, 38% of HomeTrend Influentials plan to spend less than they did during the holidays last year.  Learn more in this infographic....