Monthly Archives: November 2013

In last week’s blog post, I talked about the benefits of integrating concept testing into your new product development process.  This week, I’ll share the product concept testing procedure that I use.  Over the past four years, I’ve tested more than 55...
2013 is rapidly drawing to a close and the International Home + Housewares Show is just around the corner. You are probably pretty much done – or close to being done — with product development of your line for 2014....
Don’t expect large sales increases in the  2014 holiday season. According to Riedel Marketing Group’s annual trend survey, 38% of HomeTrend Influentials plan to spend less than they did during the holidays last year.  Learn more in this infographic....