Monthly Archives: January 2013

  • Are your new product ideas attractive enough

Are your new product ideas attractive enough?

It’s a common dilemma. You have multiple new product ideas, but how do you know which ones are the most attractive in terms of consumer/customer interest, market size and growth and where you and your customers can make the most...
  • Product concept testing

Stop Wasting Money On Product Development

Housewares manufacturers waste tens, if not hundreds, of thousands of dollars every year introducing new products that don’t sell. Money that they would not have wasted if they had done product concept testing early in the product development process. How...

Consumers are not returning to pre-recession spending levels

Momentum in consumer spending as the year ended On Jan. 15, Reuters announced that U.S. retail sales rose more than expected in December, suggesting momentum in consumer spending as the year ended. According to the Commerce Department, retail sales increased 0.5 percent after a...

Top trend for the housewares industry: eating habits are improving

If you are a manufacturer or marketer of kitchen tools and gadgets, cookware, kitchen appliances, food storage, or any other food prep product category, the single most important consumer trend you should be monitoring in the coming years is the...