Monthly Archives: October 2012

Consumer Insight Leads To Sustainable Competitive Advantage

This week’s post addresses the second of five major benefits housewares manufacturers will enjoy when they adopt consumer insight-driven decision making.  BENEFIT #2: By changing the way you make decisions, you’ll outperform your competitors. “Customer insights are necessary for organizations...

Consumer Insight Reduces Risk of Making the Wrong Decision

This week’s post addresses the first of the five major benefits of adopting consumer insight-driven decision making.  Benefit #1: Getting consumer feedback reduces the risk of making the wrong decision. Many decisions have to be made throughout the new product...
  • Market Tracker

Why Consumer Insight Should Not Be Optional

This is the first in a series of blog posts about consumer insight — what consumer insight is and the benefits of adopting consumer insight-driven decision making. Today’s post explains and illustrates what consumer insight is. Consumer Insight Defined The...