Monthly Archives: September 2012

  • RMG Service: product concept testing

The Importance Of Consumer Feedback During Product Development

I recently conducted a color study for a client. They were in the process of deciding on the color combination for their new line of kitchen tools and gadgets. Several competitors had recently introduced new products in bright fashion color...

Why housewares companies need to do consumer research

A couple of years ago, I brought six members of my HomeTrend Influentials Panel to the Housewares Show. I like to bring HomeTrend Influentials (HIPsters) to the show to get their reactions to new products. If HIPsters really like a...

What the movie Moneyball teaches us about data-driven decision making

The movie Moneyball tells the story of how Billy Beane and his Harvard-educated quant whiz kid protégé Paul DePodesta turned the Oakland Athletics into a team that consistently made the playoffs over a number of years. And they did it...

Asking “Why” When Doing Product Concept Testing

In their blog post for the Harvard Business Review Blog Network, Lara Lee and Daniel Sobol wrote, “data mining does not equate to developing “customer intelligence” … Data can reveal new patterns that point a firm in the right direction,...