Monthly Archives: August 2012

Data-Driven Decision Making can improve your new product sell-through

Too many decisions are based in HiPPO or intuition A recent Corporate Executive Board study of nearly 800 marketers at Fortune 1000 companies found that the vast majority of marketers still rely too much on intuition. On average, marketers depend...

Making Decisions on Package Design, Layout, and Copy

Making decisions on package design, layout, and copy are among the riskier decisions of the new product development process. You can never be totally certain that you are making the right decisions until the product hits the stores. Nothing can...

Activity-Based Research Yields Rich Consumer Insight

Activity-based research harnesses today’s technology tools to enable us to do ethnographic research without having to physically be in the consumer’s home. Ethnography means trying to understand behavior and culture by spending time with people in the natural context of...