Monthly Archives: July 2012

Investing In Product Concept Testing Saves Money In The Long Run

 All too many of the new products that housewares manufacturers introduce fail to meet their sell-through or return-on-investment expectations. These new product failures cost housewares manufacturers tens, if not hundreds, of thousands of dollars. For example, if a housewares manufacturer...

Concept Testing: A Sales Tool?

I recently conducted a new product concept test for a client to help them make a decision about whether to bring a new product to market. We also tested two products that are already in the market and several competitive...