Housewares manufacturers, ranging from large Fortune 500 corporations to smaller privately owned companies, seek our expertise.
We help clients understand their product categories, markets, and consumers; identify unrealized consumer needs; decide what new products to develop; determine key features, benefits, and optimal price; validate the market potential of new products; and optimize packaging.
Concept screenings are conducted via online survey with a sample size of 100 to 200 consumers. A battery of four rating scale questions are used to determine respondents’ degree of interest in each product concept. Interest is measured along four dimensions: desirability (need), believability, exclusivity/uniqueness, and purchase likelihood.
To establish hurdle rates or benchmarks for evaluating the data, several of the company’s current products – one very successful product and one product that failed – are included in the online survey as well as the best-selling competitive products in the category.
Because there is no single definitive source of data for housewares product categories, a market assessment is like a jigsaw puzzle. We gather data from trade publications, trade associations, research reports, retail store sales tracking data, industry experts, store audits, and primary consumer research. Then we put all the puzzle pieces (the data) together until the jigsaw puzzle (the snapshot of the market, competition, and consumer) is as complete as it can be.
Each test participant is sent a product sample and is asked to use the product for between one and four weeks, depending on the product category. They are required to complete an online survey when they first receive the product and another online survey after they have used the product at least five times. They may also be asked to keep a photo or video diary throughout the test.
Home use tests cost $500 per product per respondent.
Let Riedel Marketing Group build and maintain your private online community. We have more than ten years of panel management experience.
We’ll take care of the nuts and bolts of panel management, member recruitment and retention, sampling, questionnaire design, tabulation, and analysis. We’ll work closely and collaboratively with you to make sure the community yields the information and insight you need.
Product concepts are conducted via online survey with a sample size of 200 to 500 consumers. A battery of five rating scale questions is used to determine respondents’ degree of interest in each product concept. Interest is measured along five dimensions: desirability (need), believability, exclusivity/uniqueness, buzzworthiness, and purchase likelihood.
Open-ended questions are used to get at the “why” — why the respondent gave the answer they did. Pricing is tested using the Van Westendorp Price Sensitivity model. Custom questions about packaging and copy, benefits, and features are included in the questionnaire.
Product validation tests are conducted via online survey with a sample size of 200 to 500 consumers.
Survey respondents are shown one or more photos of the product and a written description OR an image of the package. We then ask them questions about what they think of the product, what they would expect to pay of it, and how likely they would be to buy it at the stated price.
To establish a hurdle rate or benchmark for evaluating the data, we also test one or two of the best selling competitive products in the category.
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