“How well will this product sell?” That is the question that is going through the buyer’s mind when your sales people are showing them a new product. The more information you can provide that reassures them that the product will sell, the more likely they are to take a chance on your new product. That's where I can help. I'll get you the consumer data you need to overcome your customer's objections.
Market Tracker gives you the complete picture of your product category from the consumer perspective – WHO bought, WHAT they bought, WHEN they bought, WHERE they bought, and WHY they bought – for all retail channels of distribution including Bed Bath & Beyond PLUS e-commerce, home party, and TV shopping.
For over 22 years, A.J. has been helping housewares companies make their tough product and marketing decisions so they can accomplish their business objective and make their numbers. Housewares manufacturers, ranging from large Fortune 500 corporations to smaller privately owned companies to inventors, seek her help. Past and current clients include Cuisinart, Jarden, DKB, Newell Rubbermaid, Progressive International, Chef’N, Jokari, Dexas, Bradshaw International, and the International Housewares Association (IHA).