Are you having trouble making a product, packaging, or marketing decision because you don’t have enough information?

Housewares product management and marketing executives rely on me to provide them with the information they need to make informed product and marketing decisions.

I help clients make these types of decisions:
• What is the next million-dollar item among all the new product ideas?
• What are the consumer relevant features and benefits that should be called out on the packaging?
• What are the additional features and benefits that we should add to an existing product and how much of a premium can we charge for them?
• What items should we improve in terms of product features, performance and packaging and how?

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