Providing housewares executives with consumer and market data so they can make informed decisions that lead to profitable new products

Housewares executives rely on me to provide them with the vitally important information they need to make decisions that will lead to profitable new product launches.

I offer consumer market research services to help you decide which products to bring to market and how to position, package, and market them so they have the highest likelihood of marketplace success.

I offer business planning market research services to help you develop sound strategic and marketing plans.

I provide market data to help you understand your markets and your consumers.

SPECIALTIES: consumer needs assessments, market assessments, concept screening, product concept testing, central location testing, product validation testing, home-use testing, consumer satisfaction surveys, brand awareness and brand equity studies, habits and practices studies.

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