I help housewares companies make the right product and marketing decisions

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Housewares companies rely on me to provide them with the data they need to make the right product and marketing decisions…

...decisions that result in increased sales and profits.

I’ve been helping executives make better decisions at Bradshaw International, DKB Household, IRIS USA, NeatFreak, Jarden, Cuisinart, Progressive International, Chef’N, and many other housewares companies for 25 years.

I help clients understand their product categories, markets, and consumers; identify unrealized consumer needs; decide what new products to develop; determine whether their new product concepts meet consumer needs and offer compelling benefits that competitive products don’t; validate the market potential of new products; and avoid the pitfalls that cause new products to fail.

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