Housewares companies rely on Riedel Marketing Group to provide them with the consumer market research data they need to make the right product and marketing decisions … decisions that lead to increased sales and profits.

I’ve been helping executives make better decisions at Bradshaw International, DKB Household, IRIS USA, NeatFreak, Jarden, Cuisinart, Progressive International, Chef’N, and many other housewares companies for 25 years.

I help clients understand their product categories, markets, and consumers; decide what new products to develop and how to improve existing products; and validate the market potential of new products.