Housewares product management and marketing executives rely on me to provide them with the information they need to make informed product and marketing decisions.
I help clients make these types of decisions:
• What is the next million-dollar item among all the new product ideas?
• What are the consumer relevant features and benefits that should be called out on the packaging?
• What are the additional features and benefits that we should add to an existing product and how much of a premium can we charge for them?
• What items should we improve in terms of product features, performance and packaging and how?