For over 22 years, A.J. has been helping housewares companies make their tough product and marketing decisions so they can accomplish their business objective and make their numbers. Housewares manufacturers, ranging from large Fortune 500 corporations to smaller privately owned companies to inventors, seek her help. Past and current clients include Cuisinart, Jarden, DKB, Newell Rubbermaid, Progressive International, Chef’N, Jokari, Dexas, Bradshaw International, and the International Housewares Association (IHA).
The information we received on our product by using Riedel Marketing was fantastic. Our patent pending product is one that falls outside of our typical area of expertise, so finding a company that could help us determine if we had a viable product was a critical component in our decision making process. The report we received from the survey not only gave us the information we needed, but AJ presented it in a format that was easily understood. Many surveys we have done provide us with repo…
We at the International Housewares Association have worked successfully in partnership with the Riedel Marketing Group and A.J. Riedel for over a decade. We fully appreciate the professionalism and in-depth understanding of our industry that they bring to the many projects we have undertaken together. We often find ourselves recommending them to others as an insightful and industry-savvy research partner.Perry Reynolds, VP, Marketing + Trade Development, International Housewares Association
I would highly recommend A.J. and her group to anyone needing assistance in turning around a business and/or helping to solve a complex consumer marketing/business problem. Her experience, skill set, and knowledge of consumer need gaps across a wide range of categories with results delivered in a timely fashion should help any business in need. Moreover, she’s a pleasure to work with – a true professional with a high sense of integrity and ethics.
The product concept research provided by Riedel Marketing Group helped us make good decisions about which concepts to take to market, at what price points, and which concepts to cut from development efforts. As a result we saved development time and expense that we would have spent on marginal products and invested that time and money in products with a higher likelihood of success.
Cymbrio has had the good fortune of working with A.J. and the HomeTrend Influentials panel during several iterations of our product, Plug2Know. The product refinements we made and the market clarity we gained from engaging A.J. and her team have been instrumental in our development efforts and go-to-market plans. We believe in A.J.’s methodologies and do not hesitate in recommending her and her team.
The product concept research study that was done for my product was very thorough. There was enough feedback, both positive and negative, to pinpoint my target market and also provide me with a price point and direction for my next steps. Diane D’Andrea, Founder, 4 Stir, Inc.
We engaged Riedel Marketing Group to develop a comprehensive market assessment of a non electric housewares product category. We wanted to understand consumer and trade dynamics to assess the potential of entering this business segment. A.J. provided us with a timely, cost effective report which gave us a broad view of the market. She was able, utilizing her marketing research skills and extensive knowledge of the housewares business, to aid us in our analysis and decision making.